From Stalled Engineering to a Productized Software Business
How a publicly listed company transformed stalled engineering into a productized software business.
|Public CompanyThe Challenge
Abans Group, a publicly listed company with a 30-person technology team, was facing a critical engineering bottleneck. Their in-house software had stalled. Leadership had no visibility into engineering performance, whether the team was delivering effectively or where time was being spent.
All engineering capacity was consumed by maintenance. No new products were being shipped. Growth had flatlined, and the technology organization had become a cost center rather than a strategic asset.
What BetaCrew Did
- 1
Comprehensive engineering audit
Conducted a comprehensive audit of Abans’s engineering processes, identifying root causes of delivery stagnation.
- 2
Revamped development workflows
Revamped development workflows to free engineering capacity from maintenance and redirect it toward product development.
- 3
Quality monitoring and performance metrics
Set up quality monitoring systems and performance metrics, giving leadership clear visibility into engineering output for the first time.
- 4
Overhauled hiring strategy
Improved Abans’s engineering hiring strategy with a focus on talent density: hiring fewer, better engineers rather than scaling headcount.
- 5
Embedded 3 BetaCrew engineers
Embedded 3 BetaCrew engineers into the team to accelerate delivery while internal capabilities were being rebuilt.
- 6
Guided productization
Guided the team through productizing their in-house software for external customers, creating an entirely new revenue stream.
Results
3–6 Months
Team shifted from 100% maintenance to active product development
Software Productized
In-house software now offered to other companies
New Revenue Stream
Created an entirely new software product business
“BetaCrew's team helped us overcome critical roadblocks in our in-house software. They revamped our development workflows, which boosted productivity. By integrating into our processes, they ensured continuous quality monitoring. They also improved our engineering hiring strategies with a strong focus on talent density. These improvements were so impactful that we began productizing our in-house software and offering it to other companies.”
Abhishek Bansal
Managing Director, Abans Group
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